WebBrent Adamson, and. Cristina Gomez. From the Magazine (March–April 2024) Nico189. Summary. B2B customers are deeply uncertain and stressed. With virtually infinite … WebIt is also used to reduce post-purchase anxiety, although with the notable exception of the brochure and more recently access to website, the planning of remote physical evidences has often been overlooked. Physical evidence can help to socialize customers and employees, and facilitate desired emotional states or behaviours.
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Buying-Process Stages Principles of Marketing - Lumen Learning
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